
Business and Start-Up Mentoring
Align Your Purpose and Build Success
Entrepreneurship is exciting but demanding. Work and life often blur, requiring adaptability and resourcefulness.
Every business is unique, and entrepreneurs face a varied set of challenges, often during periods of rapid scaling, growth, or setback. In the early stages, success depends on defining your brand purpose, products, and services while staying adaptable to market trends and feedback.
Later stages require a focused mindset of innovation and disciplined execution to fuel long-term success. Elizabeth’s support and guidance supports you to find the right thinking and outcomes to navigate growth. Her business mentoring is rooted in her own experience as a successful entrepreneur and anchored in behavioral psychology to help you ignite your goals and unleash you potential.
Success is not final, failure is not fatal: it is the courage to continue that counts.
— Winston S. Churchill
A coach mentor and EMCC accredited Senior Practitioner, Elizabeth works with purpose-driven entrepreneurs who are building high-growth startups, helping founders translate strategic vision into tangible, scalable outcomes.
As a former marketing leader and successful entrepreneur herself, Elizabeth understand first-hand how early founder decisions impact long-term business performance from brand positioning and go-to-market strategy to customer experience and team leadership. She mentors founders at the Royal College of Art’s Innovation RCA incubator and the Greenhouse Accelerator at University of the Arts London, supporting startups across tech, fashion, and creative industries.
Her approach blends commercial acumen with evidence-based coaching and she integrates the latest neuroscience and psychology research to help founders enhance their leadership, build resilience, and develop sustainable ways of working. As a neuroinclusive coach, she works with founders to foster environments where diverse minds thrive.
If you’re looking to expand your thinking or need a fresh pair of eyes, then let’s start a no-obligation chat.
What Business and Entrepreneur Mentoring Will Support You in:
A business review — identifying short, medium and long-term goals
Brand and marketing strategy
Scaling your business
Getting investor ready — pitching, personal impact and storytelling
Road mapping go-to market strategies and the pathway for growth
Navigating partnership or team challenges
Learning how to more effectively lead and delegate
Overcoming personal barriers impacting your leadership
Negotiation preparation with customers, suppliers and investors
A partner to explore new possibilities and make significant business decisions
Leadership Resilience & Psychological Flexibility
Emotional Regulation & Sustainable Behaviour
Burnout Prevention & Wellbeing
Managing stress and developing resilience.
Coaching for Neurodivergent Founders
Industries Supported
High-Growth Tech
Consumer Goods
Fashion & Luxury
Creative & Design-Led Startups
If you keep doing what you’ve always done, you’ll keep getting what you’ve always gotten. To reach a new destination, you must be willing to take a new path.

Ready to Begin Your Mentoring Journey?
Click below to get in touch and arrange a no-obligation chat.