DATE / SEPT 2025
THE COACH LAB
A masterclass in branding, marketing and finding your voice as a purpose-led coach. Cut through the noise. Build a coaching brand that’s clear, compelling and commercially confident.
A transformative 4-week journey (of 4 x 90 minute live online sessions) to build a distinctive coaching brand and marketing strategy that resonates and attracts your ideal clients.
Who Is This For?
The Coach Lab is for new coach entrepreneurs, career changers, and brand builders.
STARTS SEPT 2025
|
STARTS SEPT 2025 |
PRICE £395
Overwhelmed by everything you “should” be doing? This Masterclass helps you cut through the noise and focus on what actually drives visibility, alignment, and traction in your coaching brand.
Does This Sound Like You?
Feeling overwhelmed by what you need to do to build your personal brand?
Feeling stuck and not seeing the start up momentum, or client growth you hoped for?
Unsure what marketing truly moves the needle in building a coaching business?
Don’t know where to start on brand building?
Constantly reinventing your services to suit each client, but still not getting traction?
Feeling isolated without a strong network of peers or collaborators?
Struggling to attract your ideal clients, even though you know you can help them?
Getting no response when you post on socials?
Not sure how to choose the right web platforms and design support?
DATE / SEPT 2025
The Brand-Led Coach Masterclass
A dynamic and focused 4-week programme, led by Elizabeth — executive coach, brand strategist, and founder of Black Manta — designed to help new and emerging coaches build a clear, purpose-driven coaching brand.
Each week, you'll explore a core pillar of a thriving coaching business through live group sessions, real-world examples, and strategic tools. You’ll gain clarity on your niche, voice, offer, and visibility - so you can attract and convert the clients you’re meant to serve.
With over 20 years of experience growing global brands and mentoring leaders across sectors, Elizabeth will guide you in defining what makes your coaching offer truly distinctive, and how to express it with confidence and clarity. By the end of the 4 weeks, you’ll walk away with a refined brand strategy, stronger messaging, and the tools to market your coaching practice with purpose and results.
Offered just twice a year, this intensive masterclass of 4 x weekly 1 hour group webinar sessions is designed to supercharge your coaching brand and practice by building a compelling brand foundation and support you with digital marketing / social expertise.
How to Stand Out
Discover essential communication strategies to establish a strong, authentic brand that not only reflects your unique coaching style but also fosters a loyal client base.
Week by Week Support
Each week, delve into key branding topics through interactive sessions, real-world case studies and insights:
Week 1: Clarify Your Niche and Unique Value Proposition
Week 2: Develop Your Authentic Brand Voice and Visual Identity
Week 3: Create Content that Connects and Converts
Week 4: Build Visibility and Attract Your Ideal Clients
Ready to Build a Coaching Brand That Truly Reflects You?
Register now for The Coach Lab Masterclass and take the first step toward brand clarity, confident messaging, and aligned client growth.
Brand and Build Coach Masterclass
Everything you need to know:
4 essential topics covered over 4 weeks
Weekly tasks to keep you on track
Incredible special guest speakers from the coaching industry
Watch the replays if you can’t make it live
Slides and brand playbooks
Recommendations on the best website builders, graphic principles and marketing
Access to marketing contacts and suppliers
Week One:
Build Your Coaching Brand
Clarify your niche, brand values, and proposition. Learn what makes a coaching brand impactful, so you can build trust, stand out, and attract the right clients from day one.
Week Two:
Define Your Signature Style
Uncover your voice, visuals, and coaching style. Gain clarity on your positioning and practical insight into platforms and suppliers to support your brand expression.
Week Three:
Create Content that Connects
Master the 5 Golden Rules of Content and build a strategy that aligns value, visibility, and voice - so you can grow with purpose, not pressure.
Week Four:
Storytelling, Visibility and PR
Learn how to pitch your brand, refine your messaging, and build credibility through storytelling, visibility tools, and practical PR strategies.
+ Bonus Support (Optional)
To help you integrate what you’ve learned, you’ll also get access to:
Two optional live Implementation Huddles
Held in the two weeks following the programme, these focused group sessions offer space to ask questions, get feedback, and troubleshoot as you apply your learning in real time. Think of them as your accountability bridge between insight and action.
Terms and Conditions:
Feedback is provided on submissions received by a set deadline
One submission per person
Response format is fixed (live video)
Not intended as 1:1 coaching
Meet Your Coach
About Elizabeth
With over 20 years of experience leading brand, marketing, and creative strategy for global organisations and a business fellow for several leading UK business accelerators, Elizabeth Galton brings a rare blend of commercial acumen, creative vision, and leadership insight to her coaching and consultancy work.
Having held senior roles at some of the world’s most iconic brands, Elizabeth has consistently shaped brand narratives that cut through crowded markets and connect with purpose-led audiences.
As the founder of Black Manta, she now channels this expertise into coaching senior leaders and entrepreneurs helping them grow distinctive personal brands and purpose-driven businesses. Her Coach Collective Masterclass distills decades of marketing insight into a focused programme designed to support coaches in building brands that are clear, confident, and commercially compelling.
Client Review
I needed real insight from someone who truly understands the coaching space, someone who could offer the 'cheat code' to building a purposeful, sustainable personal brand and practice. Elizabeth’s masterclass absolutely overdelivered.
It exceeded all expectations, demystified so much of what had been holding me back and gave me a clearer framework to think and plan within, even as someone who isn’t a typical business coach. It’s given me the confidence to lean into what feels authentic, but with more structure and clarity.
— Black Manta 1:1 Executive Coaching Client, April 2025
FAQ’s
-
The next opportunity to join the live Masterclass will be September 2025. The Coach Lab Masterclass only runs once a year.
-
Absolutely. This masterclass is open to coaches from anywhere in the world. We've welcomed participants from across the UK, Europe, the US, and Australia. The topics we cover—brand value proposition, brand marketing clarity, tone of voice foundations, social marketing, visibility, and client connection are relevant and essential for coaches at all stages, wherever you're based.
-
Absolutely. Whether you’re fresh out of coach training or still shaping your offer, you’re very welcome. This masterclass provides a solid foundation to build your coaching practice on clarifying your niche, refining your message, define your visual brand identity and helping you take confident steps toward launching your coaching practice with purpose and impact.
-
The Coach Collective Membership is separate from the 6-week Masterclass. While the Masterclass offers structured, intensive learning, The Coach Lab is an ongoing space for support, accountability, and deeper connection.
You’ll find all the details here.
-
Yes, absolutely. You can book a 1:1 coach mentoring session with me either alongside the Masterclass, or independently.
Many coaches choose to complete the Masterclass first to gain clarity, direction and momentum then book a 1:1 session if they’d like tailored support focused specifically on their brand, business goals, or client strategy. Please contact Elizabeth for details of her ‘Ignite’ coaching packages.
Client Review
Elizabeth’s coaching helped me reframe what once felt like insurmountable obstacles into clear, confident steps forward. Her calm, insightful approach created a safe space to explore challenges, and her practical strategies made my transition into self-employment feel not just manageable — but empowering.
— Angela McNamee, Healthcare Consultant and Leadership Coach
THE COACH LAB
Masterclasses, membership and insider expertise for ambitious, independent coaches